Moniker.com announced today (May 15) that it has brokered the sale of Porn.com to MXN Limited for more than $9.5 million. The exact price and terms of the transaction were not disclosed but Moniker said this is the largest all-cash domain transaction in history. In total value, they said it would be the second largest domain sale overall after Sex.com (which reportedly sold for approximately $12 million in cash and stock in January 2005).
Moniker CEO Monte Cahn said “Porn.com will prove to be a valuable asset for MXN Ltd. because of its significant number of daily visitors, established type-in traffic in addition to being the top domain in the adult industry.”
At the T.R.A.F.F.I.C West Live Auction in March, Porn.com attracted a bid close to $7 million but did not meet the owner's reserve. Moniker continued working with interested parties and finally completed a sale this week. Knowledgeable sources say the price paid for the domain would be approximately 5-6 times its annual earnings.
Sursa: DNJournal.com
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